Strategic web design for businesses ready to be taken seriously
A website that looks good is fine. One that works while you're with a client is better.
Serving service-based business in Victoria, BC and across Canada.
Structure, clarity, and design that supports growth
I don’t think of web design as something you do once and forget about. Your website is part of a bigger system. For most service businesses, that system covers how clients find you, how they book or contact you, how your tools share information, and how everything stays organized as your business grows.
Every site I build uses WordPress, which powers about 40% of all websites. This means you fully own your site, it isn’t tied to my tools or schedule, and any skilled developer can help you if needed. I choose WordPress because it works for you in the long run.
My packages are designed to meet you where you are now, while keeping what's next in mind.
Built on WordPress.
Connected by Design.
Built on WordPress
WordPress is the most popular CMS in the world for good reason. You own your site, your content, and your data. There’s no proprietary lock-in, no surprises.
Connected to your tools
Booking systems, CRMs, email platforms, and intake forms can all work together. I set them up so you don’t have to copy information between different tabs after every inquiry.
Designed to stay manageable
If you can’t update your own site, it’s just an expensive brochure. I make sure your website is easy to use every day, not just on launch day.
Packages
Thoughtful options, built to support different stages of growth.
Spark
A focused starting poing, built to grow.
Starting at $500
Spark is a strategic entry point for service-based business owners who need to establish a professional online presence now.
What's included
- One-page website, designed to clearly communicate who you are and what you offer
- Content and structure guidance, with light copy refinement
- Contact form connected to your existing tools or email workflow
- Social links, and foundational SEO setup
- Privacy policy and cookie notice
Timeline
Most Spark projects are completed within 2 weeks following receipt of copy.
Hosting & Ongoing Support
Hosting, maintenance, and domain costs are not included in the project fee. Managed Canadian WordPress hosting with basic updates is billed at $200 per year, due three months after the agreed project end date, and annually thereafter.
Optional add-ons
Booking integration, blog setup, or SEO support can be added as needed.
Journey
A polished, multi-page website that builds trust.
Starting at $1200
Journey is for businesses with momentum. Real clients, active services, and a need for a website that works reliably day to day. This package focuses on clarity, structure, and thoughtful design without a full strategic overhaul.
What's included
- A custom multi-page website (up to 5 pages), designed to clearly communicate your services, values, and next steps for clients. Fully responsive and built to grow with your business
- Guidance on page structure, content flow, and what actually needs to be said — plus light copy refinement to help your message land clearly and confidently.
- Contact forms, booking integration, and email sign-up setup. Connected to the tools you already use so everything flows without the manual work.
- Thoughtful page structure, basic SEO foundations, social sharing setup, and legal essentials (privacy policy, terms, and cookie notice).
Timeline
Most Journey projects are completed within 2-4 weeks, after receipt of copy, depending on scope and responsiveness. We’ll confirm a clear timeline before we begin.
Hosting & Ongoing Support
Hosting, maintenance, and domain costs are not included in the project fee. Managed Canadian WordPress hosting with basic updates is billed at $600 per year, due three months after the agreed project end date, and annually thereafter.
Optional add-ons
Blog setup and SEO support can be added as needed.
Legacy
A strategy-led website built for long-term growth.
Investment: $2500
Legacy is a design and strategy experience for business owners who are ready to take their online presence seriously. This package is built for clarity, visibility, and sustainability.
This is the most complete offering. Designed to support not just where your business is now, but where it’s headed.
What's included
- A fully custom website (5+ pages), thoughtfully planned around your business goals, services, and client journey. Every page is designed with purpose, not filler.
- A more in-depth planning process to refine messaging, clarify priorities, and shape a site that supports how your business actually runs — now and as it grows.
- Light copy editing and guidance to ensure clarity, consistency, and flow across the site.
- Thoughtful page structure, local SEO foundations, social sharing setup, and legal essentials (privacy policy, terms, and cookie notice).
- Systems setup and integration: CRM connections, booking flows, intake forms, and content structures like blogs or resource libraries, all configured to work together from day one.
- Strategy-led SEO foundations including page hierarchy, metadata, internal linking, and schema where appropriate.
Timeline
Most Legacy projects are completed within 4-6 weeks. We’ll confirm a clear timeline before we begin.
Hosting & Ongoing Support
Hosting, maintenance, and domain costs are not included in the project fee. Managed Canadian WordPress hosting with basic updates is billed at $600 per year, due three months after the agreed project end date, and annually thereafter.
Optional add-ons
Booking integration, blog setup, or SEO support can be added as needed.
Ready for a website that reflects the quality of your work?
If you’re ready to talk through what you need and whether we’re a good fit, let’s start there.
Additional support, when it’s needed
From time to time, I’m brought in to help with specific or time-sensitive website situations, such as platform issues, site migrations, or inherited projects that need careful untangling rather than a full redesign.
This kind of work is typically referral-based and handled on a case-by-case basis. If you’ve been pointed my way for something specific, we can talk through what’s needed and whether I’m the right fit.