You bring the expertise.

Your website and systems should be built to carry it.

Designing thoughtful websites for service-based businesses in Victoria, BC and across Canada.

A strategic, supportive approach

You focus on your work.
I design websites that make everything around it feel easier.

Hi, I’m Mary.
I focus on thoughtful design and solid structure, built around how your work actually happens.

mary newell creative walking
laptop and blanket

Because your work deserves to be taken seriously.

mantle with framed image of she found found peace and let it stay
mary newell creative headshot

Kind Words from my Clients

packages

Thoughtful options, built to support your next phase

Think of these as sensible options, not life commitments. Choose the level of website design and support that fits your business right now.

Spark

A focused starting point, built to grow.

For service-based business owners who need a professional online presence now, with a clear path forward as their business evolves.

starting at $500

Journey

A polished, multi-page website that builds trust.

Designed for businesses with momentum who need a clear, professional site to support their services and day-to-day work.

Starting at $1200

Legacy

A strategy-led website built for your next chapter.

A collaborative experience for established business owners ready to think long-term. Where strategy shapes every page and supports growth beyond launch.

$2500

thoughtful by design

My approach to Web Design

Get Clarity

A website works best when it’s built on real understanding, not guesses, trends, or whatever feels urgent. When you have a clear foundation, everything from making decisions to daily use becomes easier.

We begin by looking at how your business works right now: what’s going well, what feels clunky, and what could use more support. This includes your website, your tools, and your workflows. Then we set a clear direction so every decision has a purpose.

Design with Intention

Good design isn’t just about looks; it’s about how everything works together. When structure, design, and systems are in sync, your website becomes something you can rely on instead of something you have to work around.

I design pages, content, and systems with a clear strategy, shaping your site around how clients find you and how you want them to move through it. Everything has a purpose. Nothing is there just in case.

Refine & Launch

Your website should feel ready to use on launch day and be flexible enough to grow with your business.

Before launch, I review, refine, and test everything to make sure it works smoothly. After launch, I stay involved to support updates, improvements, and next steps as your business grows. Think of me as a long-term partner, not a one-and-done service.

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How I work

View Packages

See my work

Common Questions

Meet Your Next Web Designer

Fueled by coffee and calm.
Systems thinker. Creative soul.
Code behind the beauty.

About Mary

After many years working in both government and public roles, I saw how important thoughtful structure is, especially when the stakes are high. My work focused on building systems, shaping communications, and making complex information clear and trustworthy.

Now, I use this experience to design strategic websites for service-based businesses that want to move beyond DIY solutions. I build sites that look credible, work smoothly, and help clients reach their goals.

I've worked with coaches, consultants, wellness practitioners, creatives, and community-minded businesses. My ideal clients are thoughtful service providers who value collaboration, communicate openly, and seek a website that grows with their ambitions.

I do my best work with business owners who are growing and want their website to reflect their vision. They are ready to move on from DIY and need a website that shows where they are headed, not just where they started. They want to feel heard, supported, and respected for their current stage, while also making room for what comes next.

As a strategist and partner, I give clear guidance and real support. My goal is to help your business succeed online and connect your work with the people who matter most.

Notes on websites, work, and clarity

Thoughts on building websites that support real work.

What a Thoughtful Website Needs to Do

What a Thoughtful Website Needs to Do

A thoughtful website does more than look good. It supports how your business actually works. For service-based businesses, clarity, structure, and intention matter far more than trends or features.

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