Real Projects, Real People: Not that Karen, the Barber
📍 Windsor, NS | notthatkaren.ca
Project Overview
When Karen Embanks left her administrative career to become a barber, we created a clean, one-page site that gave her instant credibility, a brand voice full of personality, and a professional online home. This year, we took it to the next level—completely redesigning her site with bold new graphics, a fresh logo, and expanded content to showcase a new service offering. We also moved her to fast, secure Canadian hosting for a smoother, more reliable client experience.
Project Goals
- Redesign website for a stronger visual impact and modern feel
- Create a new logo and graphics that reinforce her brand identity
- Expand services section to attract new client opportunities
- Upgrade hosting for speed, security, and local support
- Keep navigation simple
Website Features
- Fresh Visual Design: Custom graphics and an updated colour palette
- New Logo: Memorable and on-brand for “Not that Karen”
- Expanded Service Section: Highlights her growing business
- One-Page Layout+: Streamlined navigation and clear calls-to-action
- Mobile Optimization: Perfect for clients on the go
- Hosting Upgrade: Faster load times and improved reliability
- Search-Friendly Structure: Helps new clients find her on Google
Why It Worked
The new design gives Karen’s business a polished, professional look that matches her talent behind the chair. The logo and graphics create a cohesive brand, the updated content draws in new clients, and the hosting upgrade keeps everything running smoothly.
Results
- Stronger brand presence online
- Increased bookings from both new and returning clients
- Faster, more reliable site performance
- Immediate recognition thanks to the new logo and design
- Positive client feedback on both style and usability
Final Thoughts
Your website should grow with your business. Karen’s full redesign shows how an updated look, expanded services, and better performance can take a great start and turn it into something even more powerful.
